Haruki Satomi - President & CEO, Sega Sammy Holdings

Haruki Satomi, president and group CEO of Sega Sammy, discusses the company's philosophy and strategies. He emphasizes the importance of creativity and pioneering spirit inherited from Sega and Sammy. Satomi highlights the revitalization of Sonic the Hedgehog and the company's commitment to meeting fan expectations. Sega is expanding beyond video games into movies, merchandise, and theme parks, focusing on a transmedia strategy. Satomi acknowledges the impact of gaming on younger generations and the need for responsible content creation, particularly concerning violence and gambling. The discussion touches upon the potential of gamification in education and the challenges of balancing technology with mental health concerns. The growth of the younger population in Asia presents significant opportunities for the entertainment industry. AI's role in gaming is explored, balancing productivity gains with maintaining human creativity in character development. The conversation addresses the competitive nature of the gaming industry and the need to encourage players to explore new games.