logo

The Debate - John Martin – CEO, Professional Fighters League (PFL) & Biaggio Ali Walsh – Fighter, Professional Fighters League (PFL)

29 Oct 2025

The discussion revolves around the growth and global reach of MMA, with John Martin highlighting its vast fan base and expansion into regions like the Middle East. Biaggio Ali Walsh discusses the pressure of living up to his grandfather Muhammad Ali's legacy and his personal journey into MMA. John emphasizes the importance of gender inclusion and developing the next generation of fighters. Investment in sports, particularly in Saudi Arabia, is seen as crucial for economic development. Fan experience is considered critical, with storytelling and creating an engaging atmosphere. Biaggio shares his experience of pre-fight nerves and his desire to inspire fans. The PFL aims for continued growth, fighter development, and global expansion. Both John and Biaggio express gratitude for the opportunity and a desire to contribute to the prosperity of the sport and its stakeholders.

Speakers: John Martin,Biaggio Ali Walsh,Ana Blanquart

FII9 - Riyad - SPORT - INVESTMENT - Sports Entertainment - Global Expansion - Athlete Development - Fan Engagement - Middle East Investment

logo

FII Institute is a new global non-profit foundation with an investment arm and one agenda: Impact on Humanity

About us

  • Our story
  • Who We Are
  • ESG Principles

Explore Pillars

  • THINK
  • XCHANGE
  • ACT

Initiatives

  • Flasgship Conferences
  • International Summits
  • Investments

Organization

  • Contact us
  • Jobs
  • Press

Copyright © 2023 FII Institute