Sébastien Bazin – Chairman & CEO, Accor

Sébastien Bazin, CEO and Chairman of Accor, discusses the current state and future of the hospitality industry. He acknowledges challenges in Northern Europe due to flat GDP growth but emphasizes the positive trends of growing demographics, emerging middle classes, and increased transportation options. Bazin dismisses negative views on Europe, highlighting its strengths in luxury goods and hospitality. The discussion shifts to understanding the preferences of younger, tech-savvy customers who value unique experiences and sustainability. He notes the importance of adapting to these changing demands, especially with the rise of AI technology. Bazin also addresses concerns about overtourism, suggesting technology should promote less-visited destinations. He shares details about Accor's expansion into new areas like luxury yachting with the Orient Express, aiming to deliver unique and luxurious experiences.