Scott O'Neil - CEO, LIV Golf

The discussion centers on the evolution and innovation within the sport of golf, particularly through initiatives like LiveGolf. Scott O'Neill, CEO of LiveGolf, emphasizes the importance of golf's values, such as resilience and hard work, and how sports can unite people. LiveGolf aims to grow the game globally by integrating music, art, and fashion with golf, attracting a broader audience. The conversation explores investment opportunities in sports, highlighting the impact sports can have on individuals, especially children. O'Neill draws on his experiences from various sports and entertainment organizations to inform LiveGolf's approach. He underlines the significance of sustainability in golf course management. The discussion touches upon the role of AI in enhancing productivity and its potential impact on wealth disparity. O'Neill also praises Yasser El-Rumayan's vision, highlighting the importance of innovation to broaden golf's appeal.