WHAT WILL WIN THE GLOBAL TRAVELER? PART 2: ULTRA-LIVING

The discussion centers on the growing popularity of Mixed Martial Arts (MMA) in the Middle East and globally. John Martin, CEO of the Professional Fighters League, emphasizes MMA's global appeal and PFL's investment in the region. He highlights the underserved fan base and the potential for growth. Biagio Ali Walsh, an MMA fighter, shares his personal experience fighting in the Middle East and the cultural connection he feels. He also speaks about the mental strength and discipline required in MMA. The moderator explores the artistic and storytelling aspects of the sport. They discuss the universal appeal of fighting and the curiosity surrounding who the toughest person is. John explains the importance of storytelling in promoting MMA. An audience member inquires about competition with UFC, and John asserts that both organizations can thrive due to the massive market.