IS MMA THE MIDDLE EAST'S NEXT BIG SPORTS SECTOR?

The discussion revolves around the rising popularity and investment in MMA, particularly in the Middle East. John, CEO of the Professional Fighters League, highlights MMA's global appeal and PFL's investments in the region, including joint ventures and events. He emphasizes the sport's borderless nature and its ability to bring cultures together. Viaggio Ali Walsh, an MMA fighter, shares his personal experiences fighting in the Middle East and expresses the cultural connection he feels as a Muslim athlete. He enjoys fighting for the fans and putting on exciting fights. John discusses the strategy behind PFL's global expansion, citing the Middle East as a key market. Both John and Viaggio touch upon the athleticism, mental fortitude, and storytelling aspects of MMA, describing it as a modern-day gladiatorial art. An audience member inquires about PFL's plans in relation to UFC, to which John responds that he believes both can succeed in the underserved market.