WHY ARE THE SMARTEST POWER PLAYERS ALL IN ON WOMEN’S SPORTS? POWERED BY PIF

The panel discusses the growing investment opportunities in women's sports. Portia Archer, CEO of the WTA, highlights the PAF's support for athletes, including a groundbreaking maternity fund. Alexis Ohanian, founder of Reddit and owner of Angel City, shares his successful investment thesis in women's soccer, emphasizing the undervalued nature of these assets and the power of female athletes. Ellie Rubinstein, managing partner of Manatree, discusses her involvement with a WNBA expansion team and the unique brand opportunities in women's sports. Stacey Sonnenberg, managing director at Goldman Sachs, confirms the growing interest from investors and the increasing viewership and sponsorship revenues in women's sports. The discussion covers the potential for billion-dollar women's sports franchises and the importance of gender balance and collaboration with male-dominated leagues. Alexis notes that women's sports fans have to be fought for and earned. Audience engagement and the unique experiences offered by women's sports are also key themes. Panelists agree that investing in women's sports is both financially rewarding and aligned with values.