HOW SAUDI FAMILY OFFICES SPOT UNICORNS, POWERED BY MISA

The panel discusses the growing investment and entrepreneurial ecosystem in the Middle East, highlighting its unique opportunities and challenges. Iyad emphasizes the region's potential due to less competition and strong family ties, while Abdelaziz champions the idea of building global consumer brands from the region. Investors like Bajood highlight the importance of social networks and cultural relevance in spotting successful ventures. Marcelo observes the region's rapid progress and sees immense potential in AI, contrasting it with slower-paced environments like Europe. Dr. Behem discusses the different approaches to traditional and venture investing, emphasizing the importance of assessing an individual's capacity to deliver. The panel offers advice to family offices looking to invest in ventures, stressing diversification and the value of experienced managers. The conversation underscores the region's shift towards technology and innovation, sparking excitement for future growth and global impact.