IS BRAND A STRATEGIC ASSET IN FINANCE? POWERED BY PIF

The panel discusses the strategic importance of branding in the financial industry, particularly for sovereign wealth funds and asset managers. Mohamed El-Sayed from PIF shares insights on the evolution of PIF's brand in line with Vision 2030, emphasizing the importance of trust and credibility. David Haig highlights the financial value of brands and their impact on stakeholder trust and reputation. Greg Hendrick discusses the changing landscape of branding due to social media and AI, stressing the need for consistent brand ecosystems. Mohamed emphasizes the importance of storytelling and humanizing brands, differentiating PIF through its approach. The panel also explores how strong brands contribute to resilience, investor loyalty, and long-term growth, with communication and transparency being key. Finally, Mohamed discusses PIF's sports investment strategy, highlighting its alignment with inclusivity, technology, youth engagement, and sustainability.