SHOULD TRANSFORMATIVE INVESTMENTS MEASURE IMPACT OVER PROFIT? POWERED BY NEW MURABBA

The discussion centers on transformative investments and their impact, particularly concerning the New Murabba project in Riyadh. Michael Dyke, CEO of New Murabba, shares insights into balancing profit with purpose, emphasizing quality of life alongside financial returns. The project aims to address Riyadh's population growth and introduce urban density with a focus on walkability and sustainability. The team measures impact from the project's inception, integrating ESG strategies with financial planning. They are cautious in their approach, applying impact-adjusted assessments while benchmarking against global standards. The aim is to create a place where people want to live, work, and stay. Dyke highlights the importance of long-term decisions, even if it means leaving space for future expansion and technological advancements. He advises future investors to stick to their vision and avoid short-term decisions that compromise long-term sustainability.