Dinner Talk - Amanda Staveley & Mehrdad Ghodoussi - Co-Directors, PCP Capital Partners UK

Amanda Staveley and Mehrdad Ghodoussi observe that attention spans are decreasing, especially among younger audiences who prefer short clips over full sports matches. They question the sustainability of traditional media rights deals, suggesting that sports organizations need to explore alternative funding methods and provide engaging content beyond the main events. The emergence of influencer-led leagues like the Baller League and Sidemen FC captures the interest of younger audiences. They discuss the potential for sports organizations to adopt a direct-to-consumer model, similar to platforms like Netflix or Amazon, as seen with the Premier League's move to bring its production in-house.