Tee Time Talk - Ahmed Al-Subaey - Board Member, Golf Saudi & CEO, Bahri

Ahmed Al-Subaey shares a memorable experience of playing golf with Emily, highlighting the fun and excitement they had during the tournament. He emphasizes how golf uniquely intertwines with business, serving as a platform for building connections and relationships. Al-Subaey recounts an experience in Korea with S.O.I.L., where they developed a retail strategy on the golf course, which was later formalized and led to significant business growth, moving from the fourth to the second retailer in Korea. He underscores the importance of trust and communication in business, which are fostered through personal connections made on the golf course.