Ferit Şahenk - Chairman, DOGUS Group

Turkey is strategically positioned between Eastern and Western spheres of influence, playing a significant role in global economic dynamics. The country boasts a vibrant economy and a young population, making it an attractive destination for investment. Ferit Şahenk, chairman of DOGUS, emphasizes the importance of bringing global innovations to Turkey and reshaping perceptions about the country. DOGUS, originally a construction company, has diversified into hospitality and other sectors, reflecting Turkey's entrepreneurial spirit. The Turkish economy is undergoing a disinflation program, aiming to reduce inflation and stabilize the economy by mid-2025. Despite global economic challenges, Turkey remains a promising investment destination, with incentives for both foreign and local investors. The country's rich cultural heritage and diverse cuisine are also highlighted as unique selling points in the hospitality sector.