Accelerated Growth in Tourism, Powered by PWC and Strategy FII6

The discussion focused on the accelerated growth of tourism post-COVID-19, with insights into investment priorities, digital transformation, sustainability, and talent management. Panelists emphasized the importance of balancing financial returns with sustainable practices and the need for digital innovation to enhance visitor experiences. The role of talent in the tourism sector was highlighted, with a focus on recruitment, retention, and upskilling. The session concluded with an optimistic outlook on the future of tourism in Saudi Arabia and globally.