Destination KSA FII6

In this session on Destination KSA, speakers explore the transformative vision for tourism in Saudi Arabia, highlighting key projects in Al-Ula, Masar in Mecca, and Diriya Gate. The discussion emphasizes the nation's ambitious plans, including a target of 100 million visits and the integration of sustainability and authentic cultural experiences. From Al-Ula's living museum concept to Masar's seamless pilgrim pathways and Diriya Gate's rich heritage revitalization, the dialogue showcases Saudi Arabia's commitment to preserving its heritage while embracing modernity, aiming to create world-class, sustainable tourist destinations.